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Paparazzi ( Lady Gaga Rob Fusari Cover ) 07.12.10

Below are some words I wrote for a recent issue of IN Toronto Magazine:

“Like it or not, in two short years Lady Gaga has captured the zeitgeist of a generation. Like Madonna did in the first decade of her career, however, Gaga has a tendency to polarize opinion. But make no mistake: Based on her skill as a pop composer, her savvy in assembling a creative machine of producers, stylists, designers, videographers and promotional marketing strategists who seem to up the ante with each audio and video release, I am a fan. She understands how to package material for maximum exposure and impact. As well, Gaga shrewdly understands the power of social media and information networks, intimately connecting regularly with her fan base which she aptly calls her “little monsters.”

At the root of it all though is an anthemic songwriting approach, a confluence of late-period ABBA, Boney M., Queen, Madonna, and late ’80s Europop. In many of her songs, she utilizes the consciously-constructed minor verse/major chorus classic pop formula to maximize listener response. Dynamic production is only icing on this confection. You only need to be in a room of partiers to see the effect that spinning “Bad Romance” or “Telephone” has on unifying a dancefloor. When an iconic powerhouse like Beyoncé allows herself to appear as a supporting character in someone else’s video, a true artist is commanding some serious respect from the music community.”

Gaga is here to stay. I hope to see her live someday.

“I I love love you you Gaga!”
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